Whopper Bar
A website concept promoting the Whopper Bar, a new restaurant concept from Burger King that specializes in unique and one-of-a-kind Whopper Sandwiches. In addition to the location information, press blurbs, and interactive menu, users are encouraged to build their own Whopper, which is then saved as a user’s “Whopper DNA” and used in a number of humorous experiences across the site, including a turn-based RPG game and interactive chat bots. Creative direction by Rob Robinson, Jack Shedd, and Marc Weinstock.