Burger King Studio Boutique
To celebrate the opening of the world’s first Whopper Bar at Universal Studios in Orlando, Florida, Burger King asked Mess Marketing to build and run a Burger King Studio Boutique Store to sell and promote the new line of Burger King Studio T-Shirts. In addition, we fitted a few 24” touchscreen iMacs with a re-engineered and re-designed version of the t-shirt design interface, which was connected to a DTG (Direct to Garment) Printer, allowing us to print visitors’ custom-designed t-shirts on the spot while they waited. Creative direction by Rob Robinson and Marc Weinstock; coding and technology by Jack Shedd and Eric Lindstrom; building and construction by N’dio.