Burger King Studio
Burger King Studio is part art-gallery, part cultural experiment that allows Burger King to open up a dialogue with an unexpected audience; the trendspeaders. The pop-up studio/gallery in Chicago’s Wicker Park neighborhood hosted 3 opening parties over the course of 6 weeks, each focused on a particular theme or type of interaction. Collaborating with Chicago-based artists, Burger King Studio treated visitors to drinks, food, DJs, plus limited edition artist-designed crowns, posters, and the opportunity to design and silk screen their own t-shirt at the studio. A companion website was built to re-cap events and give previews for future events. It also served as a storefront for a line of Burger King Studio T-shirts and allowed users to design shirts using a custom interface which were then silk screened and mailed out. As the Art Director for Burger King Studio, I oversaw all aspects, from designing event posters and the website, to mounting and installing artwork on-site and even DJ’ing the final event. Creative direction by Rob Robinson and Marc Weinstock; logo by Jason Adduci; website code and development by Jack Shedd and Eric Lindstrom; studio space management and construction by Seth Pyrzynski; photography by Jeff Callen and Darkroom Demons. Final King of Burgers T-Shirt Illustration by Eugene Good; The King T-shirt is a collaboration between Andy Luce and myself.