Raceline Motorworks Launch
A series of wall coverings, mall posters, newspaper ads, and ambient media created to launch Raceline Motorworks, a new store where kids can design, build and race their own radio-controlled car on a 90 foot in-store track. The “Lost Keychain” featured a special message from the Raceline Motorworks founder, and free track time for those who found them. Words by Derek Halpern.